22 September 2016

Mobile App Reviews: How It Help You to Find the Best App?

Posted by Vasim Tamboli
The main objective of writing a mobile app review is to provide details about your app, so that the reader knows in-depth about your app, its feature and working.  It is not compulsory to write long descriptive reviews about your app, however, people likes to read reviews which is written in brief and to the point.

The review should provide enough details that the user knows the benefits it will provide, if he/she downloads that app.  Over the next few sections, I will now focus how the mobile app review helps you to find the best app.

Mobile App Reviews

As we know for one purpose we have many apps that work the same. The decision to choose the best among the various other app depends upon 3 things:

1. Is the app free or priced?

As per human psychology, they first search for an app which are free or at least provide free trail? The user will rarely download your app first if they see the same app being offered for free.  It doesn't mean that only free app is going to rank well over the priced one.  If your app is free, it is a good point and if your app is priced you need to first create a brand awareness about your app by offering a free trail period.

You need to also check what price you are quoting for your app is really fair to the user or not. As user always compares the app price and select the one which comes in their budget. So be fair enough to price so that no user says that this app price is higher as compared to another app.

2. What type of consumer review the app has- Positive or Negative?

After checking whether the app is free or priced, user reads the consumer reviews for sure. They never buy anything online, unless they read reviews from online review website. So your app needs to have more and more positive reviews.  Even if your app has negative reviews, you need to add your reply about that review. If that negative review is about your app drawback or non functional property about the app or function, you need to work on that and reply back with a solution.  Make sure that the people leaves reviews about your app after they had downloaded the app. An authentic review through G+ or Facebook profile makes the user believe that these are real consumer reviews from real consumer.

3. How the app review is written – Technical Term Review/ User Friendly Review?

After the checking the above 2 points, the user is almost convinced to download the app. But, before the user download the app he/she always go through the app review.  Here your role comes to write a user friendly review by not stuffing your review with all technical terms. If the user is reading your review and you have stuffed your review with all technical terms, he/she will get confused to download your app or not. Even after you app got passed through the above 2 checkpoints, your technical review can make the user not to download your app.

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So, what you need is to write a user friendly mobile app review.  Here are the few tips which will help you to write a great user friendly content and also help consumers to find the best app for their need.
 
•    Your Title
This is the main center of attraction in your review. Try to be precise by just keeping your title to be what your app name is.
 
•    Introduction Line
The very first line after your title should be small (2 or 3 lines ) introduction about what your mobile app is all about. What does this app do? How can this app help the user?
 
•    Feature Section
Add your app features in simple user friendly language. Try to write in bullet points with all unique features at the top.  If any feature term is new with your app, try to explain that feature in easy language.
 
•    Specification
Don't mix your app specification with feature section. State your app specification in different heading. You can also specify version and other technical details over here.
 
•    Special Points and Screenshots
Try to add special points about your app that will set you apart from the market. You can add few screenshots that will help the user to have a view and feel about your app look and other feature before they download it. These screenshot should be of high quality and clear. The screenshot will lure the people to download your mobile app.
 
•    Pros and Cons About the App
Try to add this section in your mobile app reviews. As people tend to know about the pros and cons any app has. Be true to user and write the authentic details about your app.
 
•    Chat and Support
This part is mostly not available in the reviews. However, you should provide details about online support to user. You should provide email ID or phone number to contact your team if any user is facing problems with your app.  This will build trust in user that if the app is not working they have contact details for getting in touch with the app development team.
 
•    Conclusion part:
Try to summarize your app details in the conclusion part. This part should be very precise and should sum up the app in just 2 lines.
 
•    Ending lines:
Try to add ending lines in your reviews. The conclusion is not your ending lines. Ending lines are link saying people to express your review by writing reviews about the app after downloading it. These ending lines urge people to first download it, then use it and if you like it leave a review and share this app in your friends group. This is also a unique way to get promoted at the end.

Conclusion:

This article was all about how user review mobile app and what make them download your app and how you need to write mobile app reviews.
If you have any suggestion, what more can be included in this article, please do leave your comment below.

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Author Bio:

Ruquiya Ansari holds a Master’s degree in Information technology. She is awarded a gold medal for being the topper in B.Sc(IT). She is working with a software company as a SEO specialist. In her free time, she enjoys writing articles on Social Media, SEO, Blogging, Internet Marketing and Business Technology. In her personal opinion, she believes in hard work and practice.
 
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