24 October 2014

How to Work with Social Media Tools

Posted by Vasim Tamboli
Just as television turned a nation of people who listened to media content into watchers of media content, the emergence of social media has created a nation of media content creators. 
The key to making the most of social media is listening to what your audience has to say about you, analyzing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and improve your marketing strategy. 
Social Media

However, managing and monitoring every platform directly with the basic tools provided by each major platform can be daunting and time consuming. For many businesses, it has become crucial to track the effectiveness of social media marketing, both in real time and at regular business cycles. The explosion of social media has led to growing and bustling market for Social Media Monitoring. There are hundreds of options for SMM tools out there; the space is cluttered and confusing for professionals investing in the software.
So the question arise which is the best social media monitoring tool? It depends.
Below a brief list of tools that are certainly among the most popular and capable social media monitoring (SMM) tools that offer good functionality or do one thing exceptionally well.

Take a look at : Using Social Media to Find Guest Post Opportunities

A tool that monitors social campaigns

  • Wildfire’s social media monitor

Tool that monitors upcoming events

  • Plancast

A tool that monitors with alert

  • Google alert
  • BackType alerts
  • Yahoo pipes

Tool that monitors comments & forums

  • Comment snipper
  • Board reader
  • Google trends

 Tool that monitors with social search

  • Guzzle
  • Social Seek
  • BuzzFeed

Tool that monitors webpage changes

  • WatchThatPage

Tool that monitors Social Networks & Blogs

  • SocialMention
  • Google Reader
  • AllTop

A tool that monitors Twitter & Facebook

  • Seesmic
  • Hootsuite
  • Twitter Advance Search
  • Facebook Search
Brand Monitoring

Below are brief descriptions about some popular tools

HootSuite : Lets you track your brand growth, visualize social demographics so you can see who’s engaging with you, and track sentiment metrics as well as engagement data.

Buffer App : Buffer is designed to help you operate multiple social media accounts simultaneously, schedule content, and allow collaboration with team members.

Pocket : Pocket lets you “put things in your pocket” from the web so you can access them again later. They’re stored on your device so you don’t need an Internet connection and its Twitter compatible.

TweetReach : is there to tell you how far your tweet went and who’s talking about it. It tells you how many people saw your tweet, and who those people were. 

Wolfram Alpha Facebook Report : is an analytics engine that offers detailed analysis of your Facebook activity. Wolfram Alpha will provide information you might not be interested in, such as where your northernmost Facebook contact is located, and tells you how many friends your friends have. It also monitors global reach, and tells you what gets discussed most across your network.

Now the most imperative question arise is what factor affects the selection of SMM tools?

  1. Interface
  2. Metrics it offers
  3. Integration with different social networks
  4. Price
Sometimes it just happens that we are not satisfied with any such updation on Brand and we post comments. Social Media monitoring is a powerful tool that can help your brand avoid an image crisis, which can occur in social media. With various tools you can gain new insights about your company, customers and competitors by tapping into more than 300 million social media conversations.
Monitoring

Brand Monitoring Monitor and analyze the presence of your brand on the Internet - wherever it is talked about and whoever talks about it. It measures the buzz around your brand, product or keyword. It gives you access to the current and archival mentions about chosen brands and products. You can find out who is talking about your company. Moreover, you know this just minute after it was published. This gives you a chance to act at once, so you can successfully build a meaningful relationship with the users who mention your brand’s name. As a result, in many situations you will be able to sort out the problem directly and prevent a tidal wave of negative comments and opinions.

This knowledge is crucial and lets you identify the exact users, their reach and preferred activities in social media. Moreover, such a quick and professional reaction can win you new fans and, of course, customers.