30 December 2013

Website Design Strategy to Increase Conversion Rate

Posted by Vasim Tamboli

Conversion rate is one of the barometers of your site's success.  Together with other forms of statistical information, the conversion process signifies the actual number of visitors who did not only visit your web site but who completed the desired actions such as an order. Hence, the higher the conversion rate, the greater income for you.
A nicely built web site appeals to visitors and fosters interest to remain at your website. Style and design is the appearance that creates impact whenever a customer arrived at your site, so it is vital to create a user friendly web site. There are plenty of ways to enhance conversions but in this article i will give attention to web site design to increase your conversion rate.

•    Simplicity and User Friendliness   

The prettiest layout can be completely worthless if a person gets lost and closes the page as a result of confusion. Your goal should be to build a site that is very easy to navigate so your visitors may finish only a few simple steps before the purchase. The ease-of-use of your web design has to be taken into account by the web designer when building a web site. The more user-friendly the site design is the simpler it is to navigate, and the easier the user can interact with it.  Do not forget that a user is like a driver and your site is like a map. Have the map uncomplicated so he is able to arrive at the destination quickly.

•    Corporate Colour Scheme

The developer must retain the corporate colour of the company since the website represents the company. Picking simple but attractive colour scheme is preferable than using way too many colours.

•    Visibility of Links and Buttons

To begin with, make certain that all crucial links and site buttons are noticeable. don't fear creating big and vibrant buttons: the truth is the consumers desires to see them and they value this option. Think also of the most appropriate text.  The phrase “buy” will work more efficiently than merely the word “add”. Some people dislike scrolling down the page. This suggests that it's better to squeeze the navigation keys within their reach.
In fact, the shorter time an individual eats up on navigation he can spend even more time on the actual buying. Therefore your task is to make your site as easy as possible. Simply put, make your site guest feel at home! Creativity is a plus, however in order to increase conversions, typical web page designs are definitely worth trying. The purchasers will depend on previous browsing encounter although he may happen to stumble at your site unintentionally.

•    Call to Action Button

The main objective of your sites’ content and design is to teach your users. After becoming aware of your products and services, the consumer may opt to contact you. To obtain leads, a web owner should have to specify a very convenient space intended for call to action within a page. The call to action buttons need to mirror the users' anticipations.
When your guests complete the orders form, they may be going through a hard task of finishing it. Your main goal is to optimize your website to ensure that they can easily complete all the necessary steps. Verify if the questions are understandable and clear. It's advised to emphasize the in-line errors so that the purchasers will immediately notice what they need to correct.
With such simple ideas above on improving conversions through website design, you will make more money and create a lucrative online business.  This proves the value of website design to increase your conversion rate.

Author Bio

The AUTHOR is an experienced blogger and SEO specialist. He loves to write and share his experiences on blogging and Search Engine Optimization. He is also a contributing writer to www.essayjedi.com.

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